MARKETING STRATEGY FOR PRE-SEASON CAMPAIGN ACTIVITY IN NORTHERN CHHATTISGARH FOR KHARIF CROP

Authors

  • Rakesh kumar Mishra Ph.D. scholar Department of Agriculture Economics SHUATS,
  • Pawan Yadav, Akash Rai Ph.D. scholar Department of Agriculture Economics SHUATS,
  • Dr. Ameesh John Stephen Faculty in Department of Agriculture Economics SHUATS

Keywords:

Marketing, Pre-season campaign, MCM tools, livelihood security

Abstract

The study was conducted in Ambikapur, Surajpur, Pathalgaon , Ramanujganj of Chhattisgarh. Total 174 respondent were selected purposively. the data collection through personal interview with the help of pre structured schedule designed with the objective of finding out awareness level, the most effective tools for promotional activity was found to be visible tools which include poster,poleboard, treeboard,banner,Displayboard etc the most effective campaign activity is found to  be village level meeting  

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Published

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Issue

Vol. 10 No. 7 (2022): EPRA International Journal of Agriculture and Rural Economic Research (ARER)

Section

Articles