A STUDY ON INVESTORS’ AWARENESS TOWARDS POST-OFFICE SAVINGS SCHEME

Abstract

Saving is a habit inherent to all human beings, although the ways of saving are different. The motivations vary, but prudence, social pressure, and ambition to consume in the future are the key drivers to encourage people to save. Postal Savings Funds play an important role in financing public debt. In some countries the fund is mediated by a variety of policy-oriented financial institutions with the goals of development, return on profits directly from savers in the community. This survey explores investor attitudes towards the Postal Savings Scheme. Post offices have played an important role in connecting the entire country and have also provided banking functions. However, over time its role has changed, and it has become one of the best investment options. In this paper, we explored the factors and investor perceptions that influence postal savings plans in India. Primary data was collected from 100 people over 18 years of age living in India through well-structured surveys. We found that 75.58% of investors have low awareness of the postal system and 24.42% of investors have high awareness of the postal system.