FINANCIAL PERFORMANCE ANALYSIS OF MSME SECTOR

Abstract

Small businesses are the backbone of every economy. In the business world, more attention is given to big businesses including reports made about their profit and loss data, their newest launches, the scandals they are involved in, etc. The broad objective of the paper is to assess the situation of the MSMEs sector in India. However, this paper highlights the following areas also Pre, during, and post COVID situation of MSME sector. The present research study is “Exploratory” in nature. It reflects the belief that this is a valid approach to theory development in a field where there is presently insufficient accepted theory to guide the research. Therefore, the major emphasis in such study is on the discovery of ideas and insight. The study is primarily based on secondary data.