SUSTAINABLE SOCIO-ECONOMIC DEVELOPMENT THROUGH ECO-FRIENDLY ENTREPRENEURSHIP: AN OVERVIEW

Abstract

In recent years it could witness that a lot of changes in the business world never before, due to the advancements and developments in information communication and technology as well as changes in political activities. The same effect also influencing consumers’ tastes and preferences. While business units which are constantly observing and focusing on these changes achieving more success than the rest. Since the prevailing market with cut-throat competition each and every business units need to fill the emptiness of the marketplace by providing preferred goods and services to the consumers. In the current market scenario, the studies illustrate that consumers are now much conscious about the health and environment. Possibly this may be the reason, that the concept of green product and green marketing are taking place gradually and progressively in the market. It can be also as a chance for those companies, who think of innovation and redesigning of their products and services in an environmental manner. It is an ideal time for entrepreneurs those who want to be a part of this emerging green market. The purpose of this paper is to comprehend the openings for green entrepreneurs in the varying scenario of market swing. The study is based on the available literature, various facts, and figures, on this issue. It tries to bring a novel study which can be applied in the current market scenario.