A STUDY ON IMPACT TV ADVERTISEMENT OF LENSKART WITH SPECIAL REFERENCES TO COIMBATORE CITY

Authors

  • Mr.A.David Professor, Department of Commerce with Professional Accounting, Dr.N.G.P. Arts and Science College, Coimbatore – 641048.
  • S. Hari Hara Mohan III - B. Com - (PA), Department of Commerce with Professional Accounting, Dr.N.G.P. Arts and Science College, Coimbatore – 641048.

Abstract

Lenskart is one of the leading e-commerce companies in India that sells eyewear such as spectacles, sunglasses, and contact lenses. The company has been using various advertising strategies to promote its brand and products. In this project, we aim to study the impact of Lenskart's advertising on its sales and brand awareness. Lenskart is a leading Indian eyewear e-commerce company that was founded in 2010. The company's headquarters are located in Faridabad, India, and it has a vast network of physical stores in several cities across the country. Lenskart has become a trusted brand for millions of customers in India.

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Published

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Issue

Vol. 10 No. 7 (2023): EPRA International Journal of Economics, Business and Management Studies (EBMS)

Section

Articles