ENHANCING SERVICE EXCELLENCE IN COMMERCIAL BANKING FOR INDIVIDUAL CUSTOMERS
Keywords:
Commercial banks, service quality, customer satisfaction, banking reforms.Abstract
This article critically examines the quality of services rendered by commercial banks to individuals, identifying existing gaps and proffering strategies for improvements, especially in the context of Uzbekistan. By reviewing relevant literature and analyzing the current scenario, we identify key areas that can be enhanced, and consequently, offer recommendations tailored to the Uzbek banking sector.
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