TO STUDY ON PERCEPTION LEVEL OF INVESTORS TOWARDS SYSTEMATIC INVESTMENT PLAN (SIP) WITH RESPECT TO CHIKHLI REGION

Abstract

The primary purpose of this study is to investigate how investment choice gets affected by the demographics and perceptions of the investor. Investor’s behaviour is influenced by many factors at the time of investment decision making. Demographic profile and perceptions play an important role to select a particular choice of investment. This paper helps to enhance the knowledge on different investment platforms like Systematic investment plan, Gold, Public Provident fund, Equity Share Market, Bonds, and many other platforms which will be highly useful to the investors as it will help them to get better returns with respect to their demographic profiles. However, the result of this research shows that the most investors have little knowledge on the Systematic Investment Plan. One Sample Test has been conducted to test the hypotheses with the help of SPSS. A logistic regression result of this study proves that investors’ Age, Gender, Qualification and Occupation significantly influence the selection of investment. Overall, it found still investors are not willing to take more risk and they invest more in save and less risky investment Platforms.