EXPLORING AWARENESS AND INVOLVEMENT IN THE STOCK MARKET: AN IN-DEPTH ANALYSIS

Abstract

The stock market is an important instrument to measure the economic condition of a country. It is referred to as the "heartbeat of the economy" or "economic mirror," reflecting the state of a nation's economy and is the secondary market where investors can buy or sell shares publicly. The core and important aspect of the securities market is thought to be investors. As a result, their education and knowledge are critical to reviving and maintaining interest in the securities market. Financial literacy and information needs are critical to understanding Money and financial services in their various forms, functions, and application. This current research aims to examine the perceptions of the general public, specifically among the younger demographic, regarding stock market investments. The study centers on the analysis of data collected through an online survey, which targeted students using a well-structured questionnaire. The participants were chosen through a process of simple random sampling. The survey received approximately 100 responses from individuals residing in Mangalore City.