A STUDY ON GREEN BANKING IN THOOTHUKUDI
Keywords:
Green banking, Sustainable development, Covid-19.Abstract
The concept of Green Banking differs from traditional banking as it promotes sustainable development. Banks, being major implementers of technology, can lead the way in adopting green practices to aid in environmental protection. By innovating products and leveraging technology, banks and their customers can reduce their usage of resources like paper. Green banking aims to keep the world liveable without causing significant damage. In India, banks are playing a vital role in sustainable development by introducing various green banking practices. Adopting these practices can result in savings of energy, fuel, paper, and other natural resources. The rapid growth of the banking industry has increased the direct impact of banks on the environment, which is why they can play a significant role in ensuring environmentally sustainable and socially responsible investments in the economy. The study aims to motivate customers towards green banking services and focuses on how they have implemented green banking before and after COVID-19. Primary and secondary data were collected for this research.
