A RELIABILITY TEST OF THE IMPACT OF TECHNOLOGICAL CONTEXTS ON THE ADOPTION OF DIGITAL ENTREPRENEURSHIP

Abstract

Digital entrepreneurship is a highly dynamic approach that holds significant potential for societal transformation and advancement. The concept under consideration has a strong correlation with private sector development, small and medium-sized enterprise (SME) policies, job creation, innovation, and competitiveness. There is a need to research the utilisation of digital entrepreneurship among SMEs. Considering the geopolitical ramifications of the COVID-19 pandemic, this research has the potential to establish a contemporary economic model. Hence, the primary objective of this research is to assess the dependability of employing digital entrepreneurship, particularly within the realms of social media platforms and technological contexts. In order to ensure the validity of this investigation, a limited number of 43 samples were employed for the assessment of reliability. The results indicate that the five variables examined consistently demonstrate the assessed construct. Hence, the measurement items that have been modified demonstrate a high level of reliability, making them suitable for utilisation in subsequent research endeavours.