EVALUATION OF THE ACTIVITY OF COMMERCIAL BANKS FROM THE CUSTOMER'S POINT OF VIEW

Authors

  • Makhamadjanov Akbar Makhamadalievich PhD Student, Tashkent State University of Economics

Keywords:

banking, banking marketing, relationship marketing, NPS, CR, CSI, FCR, plastic cards, depository, loans,

Abstract

 The article emphasizes the scientific and theoretical characteristics of evaluating the effectiveness of marketing activities of commercial banks. A methodological approach to assessing the activities of commercial banks from the customer's point of view is proposed. The influence of the types of services offered by the bank on the development of customer relations in commercial banks was assessed. Based on the results obtained, the level of customer relations in commercial banks was assessed.

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Published

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Issue

Vol. 9 No. 4 (2022): EPRA International Journal of Economics, Business and Management Studies (EBMS)

Section

Articles