SOCIO-CULTURAL, ECONOMIC AND PSYCHOLOGICAL ASPECTS OF CONSUMER BEHAVIOR IN THE MARKET OF EDUCATIONAL SERVICES

Authors

  • Khalmurzayeva Naima Fatikhovna Senior Lector, “Management and Marketing” Department Kimyo International University in Tashkent

Keywords:

higher education, cultural aspect, personal aspect, social aspect, psychological aspect, motivation, lifestyle.

Abstract

The article is devoted to the study of sociocultural, economic and psychological aspects of consumer behavior in the educational services market. The author examined the factors influencing the choice and perception of educational products by consumers and comprehensively covered the factors influencing the formation of consumer desires in the field of education, including sociocultural, economic and psychological aspects.

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Published

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Issue

Vol. 10 No. 12 (2023): EPRA International Journal of Economics, Business and Management Studies (EBMS)

Section

Articles