EVALUATION OF THE ROLE AND IMPORTANCE OF RECRUITING AND MARKETING IN THE MANAGEMENT OF HUMAN RESOURCES IN SMALL AND MEDIUM-SIZED BUSINESSES
Keywords:
Human resource management, Small and medium-sized businesses (SMEs), Recruiting, Marketing, Competitive business environment.Abstract
This study aims to evaluate the role and importance of recruiting and marketing in the management of human resources in small and medium-sized businesses (SMEs). In today's competitive business environment, effective human resource management is crucial for the success and competitiveness of SMEs. Recruiting, the process of attracting, selecting, and hiring new employees, and marketing approaches play key roles in this regard. The study acknowledges the resource constraints and limited budgets often faced by SMEs, which can pose challenges in organizing efficient recruiting and marketing processes. Therefore, assessing the role and significance of recruiting and marketing becomes essential to determine the effectiveness of these strategies and make informed decisions for improvement.
