THE IMPACT OF BRAND EQUITY ON SELECT FMCG PRODUCTS AT HYDERABAD-AN EMPIRICAL STUDY

Abstract

In the ever-expanding landscape of FMCG products and services, brand equity plays a pivotal role in establishing a competitive edge in metropolitan cities. The abstract concept of brand equity encompasses various elements that contribute to the overall value of the brand, including brand image, brand loyalty, brand recognition and perceived quality. Brands that excel in building strong equity are able to command higher prices, capture larger market shares, and enjoy enduring customer relationships. In the context of metropolitan cities where competition is fierce and consumer choice abound, establishing a robust brand equity becomes crucial for FMCG companies. Consequently, they can foster trust and loyalty among these discerning customers resulting in increased sales and long-term success in metropolitan markets.