THE MEDIATING EFFECT OF AN INDIVIDUAL ENVIRONMENTAL INTENTION TOWARDS THEIR ENVIRONMENTAL RESPONSIVE BEHAVIOUR THROUGH ENVIRONMENTAL ATTITUDE AND EMOTIONAL AFFINITY TOWARD NATURE

Abstract

This research's primary objective is to investigate the mediating role of environmental intention between individuals' environmental attitudes, their emotional affinity towards nature, and environmentally responsive behaviour. Through a meticulous analysis of the complex dynamics between these variables, the study underscores the ability of individuals to be motivated to embrace more conscientious environmental behaviours by a profound affinity for nature and favourable environmental perspectives. The results of this research are anticipated to emphasise the importance of environmental intention as a critical factor in encouraging sustainable behaviours. It will provide valuable insights into environmental responsive behaviour can be influenced by recollections of previous encounters with nature and individual perspectives. This research contributes to the continuous dialogue surrounding improving ecological consciousness and societal accountability. It posits that strategically targeting interventions capitalising on the interplay between attitude, emotional affinity, and intention can promote positive environmental behaviours