SOCIAL MEDIA MARKETING: IS IT MORE EFFICIENT FOR TARGETED MEN OR WOMEN SEGMENT

Abstract

Social media platforms are utilized by billions of people all over the globe and have speedy become one of the defining technologies of our time. People are utilizing different SM platforms and due to that the whole marketing landscapes are transforming day by day. Huge audiences are accessible who are using a lot of hours daily utilizing SM across the different platform and are mainly comprised in information process, entertainment and social interactions, it isn’t surprising that marketing people have begun using SM as a marketing tool. Corporations at present offer substantial values on the way in which SM can be utilized to shape consumer perceptions and influences their purchase decisions. Therefore, the organizations are incorporating SM mechanism to boost the association with customers. Therefore, companies need to better understand the changing behavior of consumers, in order to create mutual benefits from the use of social media. So, the study tried to highlight how user created content assists in marketing of an organization and what will be the prospect of SM platforms and fields the enterprises must target on which will affect the men or women. Is woman more impressionable than man when it comes to basing their buying decision on advertisement? 

This research paper is an attempt to measure the effect of effects of advertising aired on electronic media mainly on woman's buying behavior.  The researches have shown that SM marketing is more effective for targeting woman than man. The outcome of this research study can help in promoting corporations and marketers to spend more financially in SM marketing and assist the marketers who are using social media. The study may support marketers who are considering moving towards utilizing SM websites, or marketers who want to have a better addressing of how consumers behave.