STRATEGIES OF OVERCOMING COMMUNICATION PROBLEMS IN THE WORK PLACE IN POST COVID-19 ERA

Abstract

Pandemics are not only hazardous to health but they also negatively impact economic and social life. The effect of the latest pandemic, the Covid-19 pandemic, was as deadly as it literally shut down the world. The global impact was both significant and revolutionary cutting across all spheres of human existence as it replaced the physical with a virtual world. This switch to a virtual world brought about a lot of challenges including communication challenges especially in the workplace; how to disseminate information to employees and keep businesses going became a major issue to employers. The study adopted a qualitative research method to examine the various communication challenges encountered in the workplace in post-covid-19 era. The paper analyzed their effect in the business environment and further highlighted strategies to address them. Findings revealed that the traditional model of internal communication is inadequate to cope with the realities in the workplace. The paper therefore proposes strategic mix of communication styles incorporating both the conventional and digital models of communication to tackle communication barriers. It concludes that if adopted, the strategies will not only address the immediate but take care of future needs.