SOCIOLINGUISTIC ANALYSIS OF MEDIA LANGUAGE: PUBLICISTIC TEXT DEVELOPMENT
Keywords:mass media, publicist text, media language, social conditions, social functions, communication
Language reflects the processes taking place in society and develops at the same time, therefore the law of their influence is actively applied. It is impossible not to notice the impact of the changes in the social, economic, political, cultural and other spheres of the society on the language, but it is impossible to imagine the development of the language without such influence, which is a proof of the clear truth that there is no nation without a language, no language without a nation. Nowadays, it is recognized that the mass media is the most effective and acceptable form of speech, an effective mechanism for forming public opinion, views and moods. As mass media increases, it is observed that certain changes in the literary language, more precisely, the influence of the style of speaking prevails in the language. The analysis of media language from the sociolinguistic aspect is focused on the framework of the analysis of these problems.