A STUDY ON SOCIAL MEDIA MARKETING OF NYKAA PRODUCTS AND ITS IMPACT ON CONSUMER BEHAVIOUR WITH SPECIAL REFERENCE TO COIMBATORE CITY

Authors

  • Mr.A.David Associate Professor in Department of Commerce with Professional Accounting, Dr.N.G.P Arts & Science College, Coimbatore
  • Mr.C.Sibi Arasan Final year student in Department of Commerce with Professional Accounting, Dr.N.G.P Arts & Science College, Coimbatore

Abstract

The rapid growth of social media platforms has revolutionized the way businesses connect with consumers and market their products. This study aims to investigate the social media marketing strategies employed by Nykaa, a prominent e-commerce platform specializing in beauty and cosmetics, and the subsequent impact on consumer behavior.The study's results are not only relevant to Nykaa's marketing team but also hold implications for other beauty and cosmetics brands and businesses operating in the e-commerce domain. In a competitive market environment, the findings can help marketers develop innovative and targeted social media campaigns that resonate with their target audience, thereby optimizing their marketing efforts and achieving sustainable business growth.

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How to Cite

Mr.A.David, & Mr.C.Sibi Arasan. (2023). A STUDY ON SOCIAL MEDIA MARKETING OF NYKAA PRODUCTS AND ITS IMPACT ON CONSUMER BEHAVIOUR WITH SPECIAL REFERENCE TO COIMBATORE CITY. EPRA International Journal of Multidisciplinary Research (IJMR), 9(7), 296–300. Retrieved from http://eprajournals.net/index.php/IJMR/article/view/2494

Issue

Vol. 9 No. 7 (2023): EPRA International Journal of Multidisciplinary Research (IJMR)

Section

Articles