CUSTOMERS ADOPTION OF DIGITAL BANKING

Authors

  • Mrs.R.Janani, Dr. R.Rajasekaran Assistant Professor, Department of Commerce, NIFT TEA College of Knitwear Fashion, Tirupur

Abstract

Digital Banking is a general term for massive banking services and providing enormous products through electronic narrows. Customers are still waiting for new speedy banking services. However, India is developing a technology-enabled banking service in a revolutionary transformation that will bring many new attributes, including anytime, anywhere, ultra-fast response times in banking transactions. The study's comprehensive is to find out the factors influencing digital banking on customer adoption. The study suggests that there is need by banks to invest more on robust dependable systems to decrease incidents of failed transactions. Questionnaire method has used for data collection. The paper elaborates the relevant few reviews of literature, research methodology, research analysis, findings, and conclusion.

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Published

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How to Cite

Mrs.R.Janani, Dr. R.Rajasekaran. (2022). CUSTOMERS ADOPTION OF DIGITAL BANKING. EPRA International Journal of Multidisciplinary Research (IJMR), 8(4), 37–39. Retrieved from http://eprajournals.net/index.php/IJMR/article/view/254