E-COMMERCE WEBSITES IMPACT ON LOCAL RETAILERS-ADAPTATION IN THE AGE OF DIGITAL SHOPPING

Abstract

This study examines the profound impact of e-commerce websites on local retailers and explores strategies for adaptation in the era of digital shopping. The rise of e-commerce has presented local retailers with a formidable challenge in the form of increased competition from online giants offering a vast array of products at competitive prices. Additionally, changing consumer behavior, especially the preference for online shopping, has further compounded the challenges faced by local retailers.

This study sheds light on the need for local retailers to remain competitive by embracing online channels, building a strong online presence, and offering e-commerce options while preserving the unique aspects of their in-store experience. The study also emphasizes the significance of personalized service, community engagement, and leveraging technology to streamline operations and enhance customer experience.

Ultimately, the research underscores that local retailers can not only survive but thrive by combining the strengths of both online and offline channels, cultivating customer loyalty, and adapting to the evolving retail landscape. The future of local retail lies in the fusion of traditional values with digital innovation.