THE IMPACT OF ADVERTISEMENTS ON TODAY'S YOUTH: A COMPREHENSIVE ANALYSIS

Authors

  • Kavita Rani Research Scholar, MMIM, Maharishi Markandeshwar Deemed to be University Mullana, Ambala, Haryana, India

Keywords:

Youth, Advertisements ,Advertising ,Media Influence,Marketing,Consumer Behavior,Digital Advertising

Abstract

Advertisements have become an integral part of modern life, significantly influencing the behavior, perceptions, and choices of today's youth. This research article delves into the multifaceted impact of advertisements on young individuals, exploring both positive and negative aspects. It also discusses the role of digital media and social platforms in shaping advertising's reach and influence on the younger generation. By scrutinizing these influences, we can better understand the implications for society and propose strategies for responsible advertising and media literacy education.

Downloads

Published

-

How to Cite

Kavita Rani. (2023). THE IMPACT OF ADVERTISEMENTS ON TODAY’S YOUTH: A COMPREHENSIVE ANALYSIS. EPRA International Journal of Multidisciplinary Research (IJMR), 9(10), 241–243. Retrieved from http://eprajournals.net/index.php/IJMR/article/view/3026

Issue

Vol. 9 No. 10 (2023): EPRA International Journal of Multidisciplinary Research (IJMR)

Section

Articles