A STUDY ON COMPARING INVESTOR BEHAVIOR TOWARD TRADITIONAL INVESTMENT PLAN & MUTUAL FUND IN SURAT

Abstract

Indian mutual fund industry is growing at a good pace. But large segment of investors are still outside the umbrella of the industry. The aim of study was preference about various schemes for asset in mutual fund and factors considered by the investors while making invest in mutual fund. Safety, high return, tax benefits, and low risk are the factors that you feel are important while making investment in mutual fund or traditional investment plan. A sample size of 141 respondents was taken for carrying out research. For achieving the objective of the study has used the descriptive research design and primary data collection method for getting the result. Researcher has used Chi-square, Frequency, cross tabulation, to get verified result. It is conducted through this research work that employees are tried to save a good amount for their future needs. The best option for the employees is Mutual Fund. Employees believe that saving money helps in many ways.