A STUDY ON IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BUYING BEHAVIOR

Abstract

Social Media Marketing is very important and it is among the most successful tool and technique in the field of every type of advertising. The social media have changed the power structure at the place of the where good sold and purchased online. It describes their attitude and potential role playing as part of company marketing planning and identifies different ways of managing them as marketing tools and technique. This study is based on descriptive research design and both primary and secondary data have been collected. 160 responses were collected in this study. The sampling method used in the study is convenience non- probability sampling method. The hypothesis is education is not related with the social media marketing data analyses have been done through frequency distribution, test of normality, chi – square, Kruskal- Wallis and Mann- Whitney.