A STUDY ON EXPLORING PERCEPTIONS, ATTITUDES, AND KNOWLEDGE OF YOUNG INDIVIDUALS REGARDING THE DAIRY FARMING INDUSTRY

Abstract

This research delves into the perceptions, attitudes, and knowledge of young individuals concerning the dairy farming industry, a crucial contributor to the global economy. With the global dairy sector accounting for approximately 14% of the world's agricultural output, understanding the perspectives of the youth becomes imperative. The study, employing a cross-sectional design, surveyed 180 participants aged 18-24 to assess their current perceptions, attitudes, and knowledge levels about dairy farming. Through Likert scale analysis, the research unveils a generally positive view of the ethical treatment of animals and the health benefits of dairy products. However, diverse opinions emerge on the environmental impact, contribution to the rural economy, and the modern image of the industry. Notably, participants exhibit a moderate to positive level of knowledge about various aspects of dairy farming. Regression analysis indicates a significant relationship between perceptions, attitudes, knowledge levels, and participants' willingness to engage in the dairy farming sector. This research equips policymakers, industry stakeholders, and educators with insights to foster positive attitudes, bridge information gaps, and attract the next generation to sustainable practices in the dairy farming industry.