CUSTOMER EXPERIENCE IN DIGITAL BAKING SERVICES WITH SPECIAL REFERENCE TO RURAL AREAS IN RANGA REDDY REGION

Authors

  • Yetti Vinay, Dr.Vinaya Laxmi Department of Management Studies, Vardhaman College of Engineering, Shamshabad, Telangana

Keywords:

Digitisation, Virtual Banking, Internet Banking, Rural Banking, Rural Consumers.

Abstract

This article delves into the nuanced landscape of customer experience within the realm of digital banking, with a distinctive focus on rural areas. As technology continues to reshape the financial landscape, understanding the unique challenges and opportunities faced by customers in rural settings becomes imperative. This abstract explores the dynamics of digital banking in these regions, aiming to uncover insights that can guide policymakers, financial institutions, and technologists in enhancing the overall customer experience.

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Published

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How to Cite

Yetti Vinay, Dr.Vinaya Laxmi. (2024). CUSTOMER EXPERIENCE IN DIGITAL BAKING SERVICES WITH SPECIAL REFERENCE TO RURAL AREAS IN RANGA REDDY REGION. EPRA International Journal of Multidisciplinary Research (IJMR), 10(1), 600–605. Retrieved from http://eprajournals.net/index.php/IJMR/article/view/3711

Issue

Vol. 10 No. 1 (2024): EPRA International Journal of Multidisciplinary Research (IJMR)

Section

Articles