ROLE OF SOCIAL MEDIA IN PROMOTING FOLK DANCE: A REVIEW STUDY WITH REFERENCE TO BIHU DANCE OF ASSAM

Abstract

One of the fundamental characteristics of India has been its unity in diversity. People from different castes, subcastes, tribes, religions, and linguistic groups coexist throughout India. Indians are unique among all nations in the world because of their uniqueness. In terms of social and cultural diversity, our nation has different folk dances from each of the states, which make India rich in culture and diversity. Folk dance is a type of entertainment that also reflects the culture of the community in which it is performed. A folk dance form is crucial to the religion and rites of passage of its culture, and it serves as a vital instrument for maintaining intragroup cohesion. The Assamese culture and the bihu festival are both closely tied to the indigenous folk dance known as the bihu folk dance from the Indian state of Assam. As the years passed, the inventions of new technology influenced the joy of entertainment in conventional gadgets, which gave birth to social media. The increased chances for representation, payment, and creative control that go along with the new platforms and modes of production complicate the commercial usage of web-native video graphic and folk dance traditions. In this paper, an effort has been made to shed light on the aim of identifying whether social media helps in promoting the folk dance of our nation with reference to the folk dance of Assam.