CUSTOMER SATISFACTION TOWARDS ONLINE CAB BOOKING WITH SPECIAL REFERENCE TO COIMBATORE CITY

Abstract

The investigation into Coimbatore taxi service providers' client satisfaction and service quality. Every day, a customer's first search for transportation to their place of employment or other essentials is for a taxi or cab. A taxi or cab is a vehicle used to provide transportation services with a driver from one location to another. Every service provider's company depends on its customers. When the first party (the business), is always content and successful in their partnership and survives, there are two parties involved. Customer is defined as "a particular kind of person with whom one must deal."  For the research analysis, a descriptive study of convenient sampling is used. Anova, factor analysis, and the Cronbach's Alpha reliability test are examples of statistical tools. One of the quick-moving cab services that can be booked through mobile apps and has excellent client satisfaction is Ola, which is followed by Red Taxi. Ola provides its customers in the city of Coimbatore with a great balance between first-rate customer care and high-quality cabs.