CONSUMER AWARENESS AND PERCEPTION TOWARDS EDIBLE OILS

Authors

  • Yamuna.T M.COM, Department of Commerce,Dr. NGP Arts and Science College, Coimbatore-48.
  • Dr.M.P. Kumaran Assistant Professor, Department of Commerce Dr. NGP Arts and Science College, Coimbatore-48.

Keywords:

Edible oils, Consumer Awareness, Satisfaction level

Abstract

This study aims to identify the consumer awareness and satisfaction level by the respondents while using Edible oils. The data has been collected from 150 respondents in Avinashi Taluk by applying Simple random sampling. Satistical tools such as percentage analysis, Weighted average analysis, Chi-square, Correlation. In this above research, Consumer suggest that promotional activity sometimes affects an consumer to choose an different types of edible oils, so that the manufacturing company should focus on Promotional activity as well as Quality.

Downloads

Published

-

How to Cite

Yamuna.T, & Dr.M.P. Kumaran. (2023). CONSUMER AWARENESS AND PERCEPTION TOWARDS EDIBLE OILS. EPRA International Journal of Research and Development (IJRD), 8(7), 33–37. Retrieved from http://eprajournals.net/index.php/IJRD/article/view/2362

Issue

Vol. 8 No. 7 (2023): EPRA International Journal of Research and Development (IJRD)

Section

Articles