A STUDY ON INVESTMENT PATTERN OF WORKING WOMEN IN BENGALURU NORTH

Abstract

Investors are not all the same, they differ in terms of things like expectations of returns, risk appetite, stability of income and so on. Working women significantly contribute to a nation's savings by expanding household incomes, stimulating economic growth, and reducing reliance on social welfare. Their financial literacy and investment contribute to long-term stability, bolstering a nation's economic resilience. Depending on their risk tolerance, investors invest their savings in all of those avenues. When making an investment decision, behavioural aspects, investor awareness level, risk attitude, investment habits, and common market understanding all play an important role in making a rational investment decision.