CONSUMER TRUST AND BRAND FAITH ON RELIANCE TRENDS IN TIRUPUR CITY

Abstract

This study aims to identify the consumer trust and brand faith by the respondents while using reliance trends. The data has been collected from 150 respondents in tirupur city using simple random sampling. The statistical tools such as percentage analysis, weighted average, chi-square analysis and regression. In this above research, consumer suggested that they mostly spend 2-3 hrs in reliance trends and they are using reliance trends products for branded clothing, the respondents goes to reliance trends every month for shopping.