THE IMPACT OF SOFT SKILL TRAINING PROGRAM ON THE SOFT SKILLS DEVELOPMENT OF THE B.B.A. STUDENTS

Abstract

Both the business and educational landscapes are evolving rapidly. Ten years ago, most businesses actively sought for people who combined exceptional academic performance with relevant professional experience. However, these days, these kinds of hard talents and expertise aren't enough to get into or advance in the corporate sector. Professionals with strong communication and interpersonal abilities are in high demand, and they tend to advance more quickly within an organization. Fewer people are being hired by corporations because applicants lack necessary soft skills. Still, many schools of management are hesitant to include soft skills instruction in their curricula, despite the obvious value of such instruction. The data presented here comes from a research comparing the outcomes for students who get regular instruction in soft skills versus those who do not.