Dr.Kavyashree K. “IMPACT OF ADVERTISEMENTS ON CONSUMER BUYING BEHAVIOUR-AN EMPIRICAL STUDY OF LIFE INSURANCE POLICY HOLDERS OF MANGALORE CITY”. EPRA International Journal of Research and Development (IJRD), vol. 8, no. 3, Mar. 2023, pp. 114-6, http://eprajournals.net/index.php/IJRD/article/view/1662.