• Dr. Asha Rathi Assistant Professor, Dept. of Business Administration, Faculty of Commerce & Management Studies, Jai Narain Vyas University, Jodhpur


Changing Dynamics, Consumer Behaviour, Buying Strategies, Preference of Consumer.


Urbanization may be a constant phenomena in India and is influencing the life style and buying behavior of the consumers. The study relies on the perceptions, buying behavior and satisfaction of the consumers in Indian market. The Indian consumer market has higher income the event of recent urban lifestyles. Consistent with a 2010 report by McKinsey & Co., India is about to grow into the fifth largest consumer market within the world by 2025. In line with it Online shopping has also experienced a ascent during the recent years because of its unique advantages for both consumers and retailers, like shopping at around the clock facilities, decreasing overhead expenses and offering a good range of products. Recently at the moment time online shopping or E-tailing is that the new trend of shopping in India that's accustomed discuss with computer-based-shopping or E-shopping same like internet banking or E- banking.

                New concept of the net shopping could be a great example of the business revolution in India. Taste, behaviour and preference of consumers can't be ignored because consumers are the Kings of market. Consumer behaviour may be a complex, dynamic, multi dimensional process, and every one marketing decisions are supported assumptions about consumer behaviour. In modern world, prediction of consumer behaviour is way essential for prosperity of the business. Its prediction and strategy formulation could be a challenge for the management of any business.  The Indian consumers are noted for the high degree of import orientation. India may be a lucrative market while the per capita income in India is low and it remains an enormous market, even for costly products.




How to Cite

Dr. Asha Rathi. (2023). NEW TRENDS IN INDIA’S CONSUMER BUYING BEHAVIOUR. EPRA International Journal of Economic and Business Review(JEBR), 11(3), 6–10. Retrieved from