TY - JOUR AU - Dr. Asha Rathi, PY - 2023/03/08 Y2 - 2024/03/28 TI - NEW TRENDS IN INDIA’S CONSUMER BUYING BEHAVIOUR JF - EPRA International Journal of Economic and Business Review(JEBR) JA - JEBR VL - 11 IS - 3 SE - Articles DO - UR - http://eprajournals.net/index.php/JEBR/article/view/1624 SP - 6-10 AB - <p><strong><em>Urbanization&nbsp;may be a&nbsp;constant phenomena in India and is influencing the life style and buying behavior of the consumers. The study&nbsp;relies&nbsp;on the perceptions, buying behavior and satisfaction of the consumers in Indian market. The Indian consumer market has higher&nbsp;income&nbsp;the event&nbsp;of recent&nbsp;urban lifestyles.&nbsp;Consistent with&nbsp;a 2010 report by McKinsey &amp; Co., India&nbsp;is about&nbsp;to grow into the fifth largest consumer market&nbsp;within the&nbsp;world by 2025. In line with it Online shopping has also experienced a&nbsp;ascent&nbsp;during the recent years&nbsp;because of&nbsp;its unique advantages for both consumers and retailers,&nbsp;like&nbsp;shopping at&nbsp;around the&nbsp;clock facilities, decreasing overhead expenses and offering&nbsp;a good&nbsp;range of products. Recently&nbsp;at the moment&nbsp;time online shopping or E-tailing&nbsp;is that the&nbsp;new trend of shopping in India&nbsp;that's&nbsp;accustomed&nbsp;discuss with&nbsp;computer-based-shopping or E-shopping same like internet banking or E- banking. </em></strong></p><p><strong><em>&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; New concept of&nbsp;the net&nbsp;shopping&nbsp;could be a&nbsp;great example of the business revolution in India. Taste, behaviour and preference of consumers&nbsp;can't be&nbsp;ignored because consumers are the Kings of market. Consumer behaviour&nbsp;may be a&nbsp;complex, dynamic, multi dimensional process,&nbsp;and every one&nbsp;marketing decisions are&nbsp;supported&nbsp;assumptions about consumer behaviour. In&nbsp;modern world, prediction of consumer behaviour&nbsp;is way&nbsp;essential for prosperity of the business. Its prediction and strategy formulation&nbsp;could be a&nbsp;challenge for the management of any&nbsp;business.&nbsp; The Indian consumers are noted for the high degree&nbsp;of import&nbsp;orientation. India&nbsp;may be a&nbsp;lucrative market&nbsp;while&nbsp;the per capita income in India is low and it remains&nbsp;an enormous&nbsp;market, even for costly products. </em></strong></p> ER -