GROWTH AND EXPORT OF FLORICULTURE IN INDIA: A REVIEW
Keywords:Floriculture, Export-oriented, Cultivation, Cut flowers
The government of India has identified floriculture as a sunrise industry and accorded it a hundred percent export-oriented status. Recognizing the steady increase in demand for flowers, floriculture has become one of the important commercial trades in Agriculture. This paper attempts to explore the major objectives like, to analysis the growth of floriculture in India, market conditions and export statutes, and economic earnings and constraints faced by the floriculture industry in India. This paper is based on the information collected through available secondary sources. According to Agriculture statistics 2020, Government of India, the total area under flower crops was 303 thousand hectares and total production was 2910 MT. The total area under floriculture in India is the second largest in the world and next to the China. India's floriculture sector has a high export potential, earning valuable foreign exchange through the export of cut flowers, loose flowers, and other floricultural products. In 2022-23, India exported floriculture worth INR 707.81 crores. In the years 1999-2000, the total production of floriculture was 84342.90 M. T, and export earnings were 105.16 core rupees which increased to 21024.41 M. T in 2023. The major constraints are the low performance is attributed to many constraints like the non-availability of air space in major airlines, challenges mainly related to trade environment, infrastructure, and marketing issues such as high import tariffs, low availability of perishable carriers, higher freight rates, and inadequate refrigerated and transport facilities.