THE IMPACT OF SOCIAL MEDIA ON MARKETING STRATEGIES

Abstract

The rise of social media platforms has dramatically changed the landscape of marketing strategies. Social media has become an essential tool for businesses to engage with customers, build brand awareness, and drive sales. Social media has become an important tool for marketing strategies in both developed and developing countries. However, the ways in which social media is utilized by businesses and its impact on marketing strategies may differ depending on the country's level of development. This paper explores the impact of social media on marketing strategies in developed and developing countries, examining similarities and differences in the ways that businesses approach social media marketing. A range of studies from both developed and developing countries are analyzed to identify key trends and insights into the role of social media in modern marketing.