THE DYNAMICS OF CORPORATE ACCULTURATION: MANAGING WITHIN A MULTI-CULTURAL MILIEU

Abstract

The study of the dynamics of the management of culture within the corporate space of business organisations in a multi-cultural environment was the interest of this work. The environment in which a business operates significantly impacts its performance. All human communities have a culture encompassing common values, habitual inclinations, practices, institutions, and so on. The values, beliefs, and work habits that people bring to the workplace from their upbringing have a significant impact on their motivation, behaviour, and productivity. It is important to build a company culture that acts as a regulatory and controlling framework for employee attitudinal displays and activities within the company. The attitudes, and standards that pervade an organisation are sometimes referred to as its corporate culture. It is no secret that the external environment in which a company works significantly impacts the company's culture. This research explores ways in which internal business culture interacts with its external setting. The objective is to strike a balance that allows an organisation to maximise its efficiency and output. This work contributes to the growing discourse on corporate acculturation management in a multi-diversified ethnocultural and socio-religious environment.