EXPLORING THE ADOPTION OF DYNAMIC CAPABILITIES STRATEGIES IN CONTEMPORARY BUSINESS PRACTICE A Comprehensive Case Study

Abstract

The dynamic and rapidly changing business environment demands companies to continuously adapt and align their resources to achieve sustainable growth and success. The adoption of continuous changes in internal business processes is an essential part for any business to survive in an ever-changing business scenario. This study presents a detailed analysis of the existing literature on dynamic capabilities from a theoretical as well as real-life application point of view. This paper is an in-depth case study which examines the dynamic capabilities strategy approach employed by Company X, a non-government organization, to achieve business growth to cultural building, product expansion, brand development and strategic partnership. This case study is based on a personal interview and survey conducted with the Chief Business Operator and key members of the senior team at Company X. The findings of this research stress on the significance of dynamic capabilities strategies and the critical role it plays in enhancing the business performance, for maximum optimization of resources, and demonstrate the positive impact that correct implementation of these strategies can have on efficiency and innovation in business operations. This study aims to provide insights on practical implementation using a case example along with recommendations for businesses that seek to adopt dynamic capabilities to achieve long term success.