CAMPUS BROADCASTING AND THE PROFESSIONAL PROSPECTS OF STUDENT JOURNALISTS: A STUDY OF OKOPOLY FM, NIGERIA

Abstract

This study investigated the functionality of campus broadcasting and its impact on the professional the prospects of student journalists in Nigeria. In this study, the researchers made use of development media theory which sees the media as a pivot for national development in developing countries. The study was anchored on survey research method and the instrument for data collection was a well structure questionnaire that was designed to elicit response from 356 respondents who got the copies of the questionnaire through a face to face approach. Data collected was presented using frequency table with analyses for proper understanding. The findings revealed among others that student journalists were not fully involved in the operation of campus broadcasting for fear of mishandling of the instruments as most of them are very expensive. The researchers concluded that campus broadcasting does not essentially inspire students to pursue a career in journalism when they graduate. The researchers therefore, recommended among other things that campus broadcasting which is student-oriented broadcast outfit should be operated fully by the students under the guidance of the studio technologists as this will help the students acquire the necessary practical knowledge in broadcasting.