CROSS-CULTURAL COMMUNICATION COMPETENCE AND TEAM PERFORMANCE OF PLASTIC INDUSTRIES IN THE SOUTH-SOUTH REGION, NIGERIA

Abstract

This study examined the relationship between cross-cultural communication competence and team performance of plastic industries in the South-South, Nigeria. A cross sectional research design was adopted for the study. The study respondents from the institutions constituted the population; from the field study, we retrieved and analyzed one hundred and fourteen (114) copies of questionnaire; descriptive statistics was employed in analyzing the demographic data of respondents as well as percentage frequencies for univariate analysis; also, Structural Equation Modeling (SEM) from AMOS version 20.0 was the statistical tool utilized to examine the relationship between the dimensions of cross-cultural communication competence and the measures of team performance and to test hypotheses postulated for the research with the beta (β) values obtained. The findings revealed that the dimensions of cross-cultural communication competence as reviewed in extant research such as relationship skills, formality in interactions and cultural empathy significantly associate with team performance measures such as role clarity, feedback and cooperative culture. It was then concluded cross-cultural communication competence will undoubtedly enhance good performance of teams at workplace in order to assure this and achieve the intended outcome, thus, a cross-cultural communication competence engineers all organization members to work cooperatively to attain its estimated objectives and goals. Thus, it was recommended that management of these organizations should strive towards developing employees’ competence knowledge across cultural boundaries such that they can fit in and work together without bias and cultural stereotype effects that hamper organizational success and growth