EXPLORING INVESTOR ENGAGEMENT WITH CRYPTOCURRENCY INVESTMENTS IN SRI LANKA

Abstract

This research paper explores the dynamics of investor engagement in cryptocurrencies within the context of Sri Lanka, a country marked by economic distress and growing interest in the digital economy. Cryptocurrencies, characterized by their decentralized nature and potential for high returns, have gained significant traction globally. This study employs an exploratory research methodology to delve into the demographic details, investment behaviour, and strategies of cryptocurrency users in Sri Lanka. Through convenience sampling, the study identifies and surveys 35 cryptocurrency users. The research findings reveal that the cryptocurrency market in Sri Lanka is predominantly male dominated, with the majority falling within the 21-30 age group and holding Bachelor's degrees. Participants are primarily employed in the self-employed or private sectors. Their investment horizons vary, with a notable percentage investing for 3-5 years, followed by 1-2 years and less than a year. A significant portion of respondents has experienced fraud within the cryptocurrency space, emphasizing the need for cautious investment practices. Investment levels among participants vary, with the largest proportion having invested more than 500,000 LKR. However, a substantial number of investors have portfolios exceeding 1,000,000 LKR, highlighting the diversity of investment sizes. Profitability in cryptocurrency investments is mixed, with a substantial proportion achieving significant profits, while others report substantial losses. This underscores the inherent risk in cryptocurrency investments, with a notable percentage of participants experiencing financial setbacks.