EFFECT OF ENTREPRENEURIAL ORIENTATION ON THE SUSTAINABILITY OF MOTORCYCLE TAXI BUSINESS IN NAIROBI COUNTY

Abstract

In Kenya, the motorcycle taxi industry has thrived significantly after motorcycles below 150cc were zero-rated by the government in 2007. While several studies have been done on the motorcycle taxi business in Kenya, no conclusive study has examined entrepreneurial orientation. This research gap is what the study aimed to address by examining the transport sector characteristics and the entrepreneurial orientation sustainability of motorcycle taxi businesses in Nairobi County. The specific objective of the study was: to examine the effect of entrepreneurial orientation on the sustainability of motorcycle business in Nairobi County. The descriptive research design was adopted to explain the interaction between the determinant variables and entrepreneurial orientation on the sustainability of the motorcycle business. The study sampled 249 motorcycle taxi operators from a population in Nairobi County using a systematic random sampling technique. Primary data was used and the data was obtained from motorcycle taxi operators using questionnaires. For reliability, a pilot study was conducted.  Multiple linear regression analysis was conducted to establish the existing relationships between the variables under study and data presented using tables, graphs, and charts. Findings revealed that entrepreneurial orientation had a significant influence on the sustainability of Motorcycle Taxi Businesses in Nairobi County. Based on the findings, it was concluded that motorcycle taxi businesses in Nairobi County are growing at a faster rate and becoming sustainable majorly due to entrepreneurial orientation. It was recommended that:  Motorcycle taxi business owners and operators need to develop strategic orientation, as well as capture specific entrepreneurial aspects of decision-making styles, methods, and practices to improve their business performance and hence sustainability.