A STUDY ON BRAND PREFERENCE TOWARDS AIRPODES (BOAT) AMONG STUDENTS WITH SPECIAL REFERENCES TO DR. N.G.P ARTS AND SCIENCE COLLEGE

Abstract

BoAt is India's fastest growing audio & wearables brand. The most incredible range of wireless earphones, earbuds, headphones, smart watches, and home audio. From workouts to adventures, boat will get you sailing! Under 5 years, the brand has made a name for itself in the highly competitive and price sensitive Indian market. It has been awarded as the No.1 ear wear and No.1TWS brand in India and also, No.5 largest wearable brand globally. The tagline for the companies “Plug into Nirvana”, which is very appealing to the target audience. The brand has been gaining traction while riding the waves of Nirvana in the Audio Electronics sector. Boat is an Indian based lifestyle brand dealing in fashionable customer electronic products.