A STUDY ON CONSUMER PREFERENCE AND SATISFACTION TOWARDS JP MASALA WITH SPECIAL REFERENCE TO TIRUPUR CITY
Even though JP Masala was started as a small-scale industry in 2001, in the current it has enhanced its product market with its smart strategy of packing its products in various quantities of 20, 50, 200, 500 grams in order to reach all class customers. The masala is important in cooking because it adds depth and richness of flavor to the dishes. It can be used to create both mild and spicy dishes, depending on the ingredients used. The masala is also believed to have health benefits, such as aiding in digestion and helping to fight off infections. No food is considered as a complete food without masalas. Masalas play a vital role in Indian cuisine. Masala powder or just masala is nothing but a blend of specific spice or multiple spice. Since ancient times Indian masalas are not only used in Indian cuisine but are also used for the treatment of diseases. For example, ‘turmeric’ which is famous for its anti-inflammatory properties is considered a boon for Indians. India is rich in spices and each of them has different flavor, color, texture. There are so many spices in India that it becomes difficult to count. Spices also vary from different states to different food. Few spices are not even known by all the Indians as they are rare and only used by professional chefs. For an authentic Indian masala cuisine, adding the right amount of masala is very important.