MIND OVER MONEY: UNVEILING THE INFLUENCE OF BEHAVIORAL BIASES ON WORKING CAPITAL MANAGEMENT AND ENTREPRENEURIAL SUCCESS

Abstract

This research paper examines the relationship between behavioral biases, working capital management, and entrepreneurial success. It explores how cognitive and emotional biases can impact the decision-making process related to working capital management and subsequently affect the performance and success of entrepreneurial ventures. The paper integrates insights from behavioral finance, entrepreneurship, and financial management to provide a comprehensive understanding of the subject matter. By unveiling the influence of behavioral biases on working capital management, this research contributes to both theoretical and practical aspects of entrepreneurship and financial decision-making.