CREATIVE VENTURE INITIATIVES IN MICRO-BUSINESSES

Authors

  • Mrs.Chethana Kumari, Mrs.Asha Jyothi Lecturer in Dept. of Commerce, Milagres College, Mangaluru

Keywords:

Internationalization, Innovative entrepreneurial activities & Indian Economy

Abstract

India being seventh largest country in the world is empowered by its human resource with 65% of its population below the age of 35 years. Unfortunately, India even today is considered as developing country. Creative venture initiatives in micro business involve innovative and imaginative approaches to starting or expanding small-scale businesses. It is the prevailing situation that only the giant business houses exploit the opportunities of globalization to a greater extent which caused concentration of money in the hands of few. In spite of the openings of various cells by the government India lag behind in developing strategies to go in for promotional activities in entrepreneurship especially to strengthen small scale enterprises. As a result many talented entrepreneurs find it very hard to transform themselves in to innovation practitioners. Execution of talent is discouraged due to the lack of integrated inclusion. A platform is to be created to make innovative/ creative small scale enterprises to go in for internationalization. Therefore innovative practices and its practitioners of small scale enterprises are to be recognized at the earliest. A system must be developed by the government to assess the quality in meeting the global requirement and educate entrepreneurs in this regard.

The paper highlights on awareness level of entrepreneurs about the worth of globalization and the way out to go in for internationalization. These initiatives often focus on leveraging unique ideas, products, or services to stand out in competitive markets and possible difficulties to be faced while entrepreneurs go in for internationalization of their innovative entrepreneurial activities. The impact of Internationalization of innovative entrepreneurial activities of small enterprise over Indian economy is also highlighted and an effort has been made to provide suggestions in materializing the said concept. 

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Published

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How to Cite

Mrs.Chethana Kumari, Mrs.Asha Jyothi. (2023). CREATIVE VENTURE INITIATIVES IN MICRO-BUSINESSES. EPRA International Journal of Environmental Economics, Commerce and Educational Management (ECEM), 10(8), 99–102. Retrieved from https://eprajournals.net/index.php/ECEM/article/view/2693