CUSTOMER PERCEPTION-SPECIAL REFERENCE TO OLA ELECTRIC VEHICLE

Abstract

Electric vehicles have rapidly gained prominence in the automotive industry, and Ola, a prominent player in the ride-sharing sector, has ventured into the electric vehicle market. The rapid rise of electric vehicles (EVs) in the automotive industry has spurred Ola, a leading ride-sharing company, to enter the electric vehicle market. This study investigates customer perceptions of Ola's electric vehicles in Nelamangala, a semi-urban town near Bengaluru, Karnataka, India, within the context of an industry undergoing a sustainability transformation. The research aims to uncover factors shaping customer perception, adoption, and expectations regarding Ola's EVs, focusing on attitudes, preferences, and concerns of residents. By addressing research gaps specific to semi-urban regions and the Indian market, this study provides valuable insights into the barriers and facilitators of EV adoption, ultimately benefiting Ola's strategy refinement and informing policymakers and urban planners in promoting sustainable transportation options. The study seeks to bridge the knowledge gap in a burgeoning field of electric mobility and its adoption, particularly in semi-urban settings.