THE RELATIONSHIP BETWEEN BEHAVIOURAL BIAS AND PERSONAL INVESTMENT DECISIONS- FROM SURAT CITY

Abstract

This study checks how people act when they invest money in Surat City. We want to understand if things like being too sure about choices, avoiding losses, or copying others affect how well they do. By looking at these behaviors, we hope to find out what influences investment decisions in Surat City and how it can impact how much money people make. This research endeavors to delve into the intricate interplay of behavioral biases and investor performance within the distinct financial landscape of Surat City. Through an exhaustive examination of biases like overconfidence, loss aversion, and herding behavior, the study endeavors to unravel their nuanced effects on decision-making processes. By employing a multifaceted analytical approach, the research aspires to furnish a nuanced understanding of the behavioral factors influencing investment strategies, thereby offering substantial insights into market dynamics and the optimization of individual portfolios within the Surat City context.