REPORT ON RETAILERS AND MECHANICS PREFERENCE FOR TVS EUROGRIP IN MADURAI AND VIRUDHUNAGAR DISTRICT

Authors

  • Dr.S.Tephillah Assistant Professor, Mepco School of Management Studies, Mepco Schlenk Engineering College, Sivakasi, Tamil Nadu, India
  • Dr.J.Praveen Paul Professor, Mepco School of Management Studies, Mepco Schlenk Engineering College, Sivakasi
  • Mr.N.Senthil Kumaran Assistant Professor, Mepco School of Management Studies, Mepco Schlenk Engineering College, Sivakasi, TamilNadu, India
  • Mr.C.Deva Ezhil Prabhu II MBA Student, Mepco School of Management Studies, Mepco Schlenk Engineering college, Sivakasi, Tamil Nadu, India

Keywords:

Retailer, Mechanics, Satisfaction, TVS Eurogrip, TVS Thirukkurungudi Vengaram Sundram

Abstract

TVS Srichakra Limited, makers of TVS Eurogrip brand of tyres in one of India’s leading manufactures and exporters of two, three- wheeler tyres and off-highway tyres. Recently, they are faced with massive dip in sales and loss of customers. So, this project titled Retailers and Mechanics Preference for TVS Eurogrip in Madurai and Virudhunagar district is done to help the company to identify the problem and helps them to rectify their mistakes. This study is conducted in two districts, namely Madurai and Virudhunagar. It is conducted in about 95 mechanics shop and 28 retail outlets. The findings of the project show that TVS Eurogrip is mainly liked by price sensitive customers, and many mechanics feel that the quality of the tyre should be improved. Also, retailers facing some issues in selling TVS Eurogrip to customers.

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Published

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How to Cite

Dr.S.Tephillah, Dr.J.Praveen Paul, Mr.N.Senthil Kumaran, & Mr.C.Deva Ezhil Prabhu. (2022). REPORT ON RETAILERS AND MECHANICS PREFERENCE FOR TVS EUROGRIP IN MADURAI AND VIRUDHUNAGAR DISTRICT. EPRA International Journal of Environmental Economics, Commerce and Educational Management (ECEM), 9(6), 30–36. Retrieved from https://eprajournals.net/index.php/ECEM/article/view/601

Issue

Vol. 9 No. 6 (2022): EPRA International Journal of Environmental Economics, Commerce and Educational Management (ECEM)

Section

Articles